Unique has no comparison or rival.

The uniqueness and personality of a product is lost when it is mass produced.  That’s why we create our objects entirely by hand and we offer you hundreds of possibilities. You design it and we craft it.  The only limit is imagination.

Omega-Style Deployant Straps


Fratello Magazine - Watch strap review

"Create your own luxury strap with these guys. You won’t regret it." - Balazs Ferenczi

Read the full article on Fratello Magazine

Making An Alligator Watch Strap

We craft on knowledge

We only use traditional techniques and exceptional materials.

The lifetime of an object crafted, sewed and finished by hand is irrefutable. We add passion and emotions in every object that we create.  The attention to details is our priority.  We believe that small details can make a big difference.

We only use premium materials

The materials used to design our objects are of the highest quality. We make no compromise in choosing the materials.  The leathers are sourced from centuries-old French tanneries where the skins are treated and processed to the very highest and most exacting standards.

The thread used to sew our objects is made of flax and treated with wax to ensure maximum strength and longevity.

Carefully hand-stitched

Each Watch Strap and Card Holder is hand-stitched with a unique technique. This technique lets you use the product safe for a very long period of time.

Card Holder Reconditioning

Our ambitious vision is to create one-of-a-kind, Made To Last objects entirely by hand and to offer you a unique experience. We keep our promise.

After one year from your purchase, we offer to recondition your Bespoke Card Holder (Alligator, Calf, Goat or Ostrich). We will contact you after exactly one year from your purchase and we will take care of every detail. Read More.


Omega Speedmaster Ultraman Custom StrapRolex GMT Master Pepsi Custom StrapOmega Seamaster Custom StrapOmega Speedmaster Custom StrapRolex Datejust Custom StrapOmega Speedmaster Moonwatch Custom Strap

Blog posts

Six years of Genteel Handmade

Six years of Genteel Handmade

Six years ago today I’ve cut an old leather belt and I started crafting my very first strap. Let me tell you how it all began. I’ve always been fas...

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